By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.
Some sites, such as Match.com, let you choose a long screen name and a long tagline.
Scientists from Barts, the London School of Medicine, and The University of North Texas say you should look at the online dating profiles and headlines of people you are interested in and mirror some of those same things. Are the objects of your affection all similarly artistic or athletic or academic? Try something like “I hold an MBA, a library card, and high-brow conversation.” In my experience as an online dating coach, many people won’t even see it.
They’ll be too focused on your pics and the details of your profile to make this your online dating Achilles’ heel.
That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.
If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.
Writing an online dating profile comes with easy and hard steps. This may seem obvious, but a recent study posted on e Harmony, which analyzed 12,000 online dating profiles, confirmed that both men and women chose “funny” as a characteristic they are looking for in a partner, ranking it sixth out of a list of 10 enticing words. Got some Pablo Neruda quotes you’ve been keeping on your intentions board? That same e Harmony study also revealed that you should describe the kind of person you are, but only using certain “attractive” words.
For women, they should include things like yoga, acting, and fashion.
Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.
The obvious first step is to think about the kind of match you want.
Don’t be afraid to edit your profile and change your heading regularly, this will attract different types of people to your profile.
There are a number of ways to get ideas for message or profile headlines but they do need to capture the imagination rather than just get lost in a sea of other similar headings.
Got any quotes, song lyrics, or movie lines you love?