As a rule of thumb, I’d use no more than 7 different “choice buckets.” As you know, I sell software and digital training products. ” Newsflash: People don’t pay for information or software. Who doesn’t want satisfied customers who don’t complain? And I’ve been doing it long enough to know that there’s always some guy that complains about “Why would I buy that when I can get the same thing… Two popular definitions of love are Sternberg’s Triangular Theory of Love and Fisher’s theory of love.Steinberg defines love in terms of intimacy, passion, and commitment, which he claims exist in varying levels in different romantic relationships.
Romantic relationships may exist between two people of any gender, or among a group of people (see polyamory).Instead, focus on the “main” areas of your site by building insanely specific resource pages like “List Building” and “Increase Online Sales.” To learn more about how people make choices, check out the Social Triggers Insider master class I held with Sheena Iyengar, the world’s leading researcher on how people make choices. If you can generate more results or make it more convenient, it doesn’t matter what you charge. And they’ll happily pay because people like to pay for what they get. But when it comes to human beings, we’re not that logical. And when it comes to a dollar, a dollar that’s ours is more valuable than earning a dollar that isn’t ours. People respond better to telling them what they’re missing out on over telling them what benefits they stand to gain… So, not only do you need to tell people what they’ll get when they buy whatever it is you’re selling, you also need to reiterate what they’ll lose out on too… To learn more about how people make decisions, check out the master class I held with Jonah Lehrer, the #1 NYT Best-Selling Author of How We Decide. Action item: Just because losses loom larger than gains, doesn’t mean you should focus on loss. However, you should intersperse both gains AND losses in your sales copy. Action item: How can you use this tidbit to get more sales? To learn more about why people happily pay for things they can get for free, check out the Social Triggers Insider master class with Dan Ariely, NYT best-selling author, and one of the world’s leading researchers on behavior economics Action item: Are you scared to sell what you’re already giving away for free? Even if you give away your best information, chances are there are people who will happily pay you to implement that information for them. The sad truth about people is this: People will fight harder to prevent losing a dollar than earning a dollar (this is known as loss aversion). That’s why when people sell their houses they often overvalue their house. I call them the “psychological master keys.” Smart entrepreneurs who want to use the web to increase their conversion rates must master the fields of human behavior and psychology. after all, I run the #1 blog about online marketing and psychology, but that’s neither here nor there. This article was merely an “excerpt” from the series.That’s where you can take advantage of the process known as “chunking.” Instead of telling people “here’s all of my stuff,” you say, “here are 5 categories of stuff.” Pick which category is right for you, then pick the item in that category that’s right for you. When you walk into the store, you know there’s a deli, a fruit/vegetables area, a meat area, a dairy area, and so on. hate mail is evidence that you’re doing something right. When you’re using the web to generate leads and sales, you have one main goal… And that’s why I happily tell people to unsubscribe from Social Triggers if they don’t like what I have to say. They’ll turn into your street team of people who tell everyone to read and buy your products. Chances are you found me because someone recommended that you check my site out, right? In addition to finding the right customers, he goes into detail about how he charges 100x more than his competitors Action item: Are you diluting your message to cater to everyone? So, even if you subscribe on i Tunes, you should also sign up for the Social Triggers newsletter right here.