Play Store is Google's official pre-installed app store on Android-certified devices.
It provides access to content on the Google Play Store, including apps, books, magazines, music, movies, and television programs.
and the app was again updated in October 2015 to feature new animations, divide up the content into "Apps and Games" and "Entertainment" sections, as well as added support for languages read right-to-left.
In March 2018, Google experimented by changing the format of the screenshots used for the App pages from the Web P format to PNG but reverted the change after it caused the images to load slower.
Developers can target specific hardware components (such as compass), software components (such as widget), and Android versions (such as 7.0 Nougat).
The update also saw small UI tweaks to the Google Play Store site with the reviews section now opening to a dedicated page and larger images in the light box viewer.
Google states in its Developer Policy Center that "Google Play supports a variety of monetization strategies to benefit developers and users, including paid distribution, in-app products, subscriptions, and ad-based models", and requires developers to comply with the policies in order to "ensure the best user experience".
It requires that developers charging for apps and downloads through Google Play must use Google Play's payment system.
In-app purchases unlocking additional app functionality must also use the Google Play payment system, except in cases where the purchase "is solely for physical products" or "is for digital content that may be consumed outside of the app itself (e.g.
Applications are available through Google Play either free of charge or at a cost.